With three days to go the politicians are throwing everything into a final push for votes. In a close election every seat could make a difference and so it will be a frantic time.
One weapon that all parties like to use is the celebrity factor. If their campaign is backed by someone we like will it make us more likely to vote for them? Seems pretty shallow to me – but then it probably works. Well, if it had no impact at all they wouldn’t still do it, would they?
My favourite quote on the subject comes from Labour supporting author Kathy Lette, speaking after a function. “We were like a human Wonderbra,” said Lette. “Uplifting, supportive and helping to make the party look bigger and better.”
So why do our main parties have lined up for the photo opportunities and sound bites? Or rather, who has the biggest … er … endorsements?
Well, David Cameron’s Conservatives have Michael Caine. Perhaps not as big a name as he once was, but he seems to be their main star. Cameron has also been seen on the campaign trail with Gary Barlow of Take That – anyone remember him? Chris Rea has donated money to the Tory campaign and Carol Vordeman apparently advises on sums. Might be useful in a hung parliament, I suppose.
From the world of soaps, the Tories have William Roach. That’s Ken Barlow from Corrie for the uninitiated. And sport is represented in the blue corner by Frank Lampard. That makes sense I suppose. And then there’s Sir David Murray, another blue. Perhaps not the best business endorsement given his recent financial troubles.
Meanwhile Gordon Brown’s Labour campaign has Doctor Who star David Tennant to give it some star appeal. Sir Alex Ferguson, not surprisingly, backs the reds, as he has done in numerous elections. And Eddie Izzard is also on board as are Cheryl Cole and singer Lily Allen.
Labour also has Liz Dawn from Corrie, better known as Vera Duckworth. Things must get interesting in the Rovers Return of an evening. And from the business world Sir Alan Sugar is backing Labour.
Nick Clegg’s Liberal Democrats are in on the act too. Actor Colin Firth is their best known backer, along with Harry Potter himself (Daniel Radciffe). Has he got a spell for another opinion poll boost? No footballing supporters here though. Well, who plays in yellow? But they do have Chris Martin from Coldplay and Floella Benjamin from children’s TV programme Play School. I know they want the voting age reduced but …
Alex Salmond’s SNP has long been supported by Sean Connery, a man with such a passion for Scotland that he has even been known to visit the country now and then. He does donate money though and narrates election broadcasts too.
So does any of this make you likely to decide who to vote for?
I sincerely hope not.
This has already been dubbed the X Factor election after the popularity contests of the leaders’ debates. Surely policies are more important that a few snapshots with a celebrity?
Or is the future of the country to be decided on a few photo opportunities?