A new report from communications regulator Ofcom suggest people in the UK spend an average of seven hours a day watching TV, surfing the net and using their mobile phones.
Apparently the average person spends around 15 hours 45 minutes every day awake. And almost half of this time, seven hours and five minutes, is spent “engaging in media and communications activities”.
But multi-tasking means that over nine hours of communication time is achieved by using two or more devices simultaneously. Watching television while texting is easy. And talking on the phone while surfing the net is also popular. However the under 24s seem more adept at multi tasking than their older counterparts.
Unfortunately the report doesn’t seem to record how much time is spent on the net by those who are, in theory at least, working. I have a feeling this would add several hours a day to the figures – or maybe that’s just among the people I know.
The annual Communications Market Report is a 379 page tome, and many of its findings are obvious, but there are some interesting points too.
Television is still the most popular medium, with the average person spending around 3.8 hours watching every day. Older people watch more than the young, and the vast majority still watch traditional tv despite the rise of online and on demand services.
Phone use is changing rapidly. For those under 24, actually making a telephone call makes up only 25% of their mobile phone usage.
The total number of people using their phone to surf the web has almost tripled since 2008, increasing from 5.7m to 13.5m. And the most popular site is, not surprisingly, Facebook, which accounts for 45% of all mobile web use.
Home internet usage continues to rise. 76% of homes now have a PC and 73% have internet access. The biggest rise comes in the over 55 age group. Two thirds of internet households now use a wireless router. And 37% of over 55s now use e-mail every day.
The use of texting continues to rise. 100 billion texts were sent last year- equivalent to 1,700 for every person in the UK. That’s a 25% increase on 2008 and 290% on 2004.
Technology, it seems, continues to take up a larger proportion of our life every year. The need to keep in touch and to access instant information drives us to spend more time and money on portable devises so that we are never far from the internet. 89% of us now have a mobile phone, and we use them for a wide variety of activities.
Do you spend three hours or more a day surfing the web? If so you are an above average consumer of internet services!