Everyone knows the name of the book that later became a movie title. But would you spend your holidays on an island run entirely by blondes? Now you will have the chance to do so.
As part of a project aimed at ending jokes about their stupidity, a company made up entirely of blondes from Lithuania plans to set up a set up a holiday island in the Maldives run entirely by blondes.
And these blondes know what they are doing – the company already operates in over seventy different business areas, from computer software and food products to pop music.
The collective of blondes is called Olialia, which is pronounced “ooh-la-la”. Honestly, I’m not making this up.
This new project was officially unveiled at a party with a blonde dress code, in a new nightclub in Vilnius opened by Olialia. The plan is to offer direct flights to the island crewed entirely by blondes, including the pilots.
But there are difficulties ahead for the intrepid entrepreneurs.
Many in the Maldives have called the plans racist. And local laws could make things difficult, as resorts in the Maldives are required to hire at least 50% local staff. Then there is the issue of whether insisting on blonde hair as a job requirement falls foul of EU law.
The company has already caused controversy in Lithuania because of its marketing strategy. All of its ads carry images of very attractive blonde women in improbably intellectual situations. There are glamorous high-heeled blonde scientists at work in a laboratory and also a board meeting of blondes, who are applying make-up while discussing corporate strategy.
Olialia’s managing director, Giedre Pukiene, says she wants to break the stereotype that blonde women are less intelligent. “Our girls are very smart and they have degrees,” she says.
But critics argue that the company is in truth using sexual stereotypes that objectify women. “It’s clear they are not selling the idea that blondes are clever,” says Latvian journalist Sanita Jemberga, a brunette. “They are selling the idea that blondes are sexy, because sex sells.”
So gentlemen, who’s up for a holiday on Blonde Island?