I wrote in a recent blog about a shift in advertising revenue from the print media to the online world and argued that this would increase the chance of newspaper titles going to the wall.
And the first two newspapers, in the loosest sense of the term, have now folded.
The Daily and Sunday Sport have offered up their particular brand of celebrity gossip meets soft core pornography for over 20 years, reaching sales heights of almost 190,000 and 170,000 respectively.
But now the publications are no more, caught by the related problems of falling readership and decreasing revenues.
I’m sure there will be few who will mourn the demise of papers that gave us such news stories as World War 2 Bomber Found On The Moon.
The papers were launched and owned by David Sullivan, now co-owner of West Ham United, until he sold up in 2008. A smart man, Mr Sullivan. He obviously saw that the writing was on the wall.
The Daily Sport was relaunched in April 2008 under the editorship of Barry McIlheney and James Brown, the founder of Loaded magazine. There was some effort to move towards more serious journalism, if a political column by former Lib Dem MP Lembit Opik could ever be called serious.
But it was not enough to save the two titles. Sport Media Group, which was saved from a previous financial crisis by Sullivan, has now filed for bankruptcy and the two titles have been withdrawn.
So the newspaper racks are a little emptier now. But which will be the next newspaper to suffer the same fate as the Daily and Sunday Sport?